WHAT IS
INSERT
MEDIA?
Monetize your packages and Acquire new customers. Insert Media Does Both.
Advertise
Package Insert
Monetize
Trusted Retailer
KPI
100%
Open Rate
Cost
Lower CPA
Trust
Brand Safe
Volume
26B
Est. Shipments
Revenue
$25M
Generated For Clients
Logistics
Trackable Media
Leaders in Insert Media
With more than 25 years of experience, Generate is a leader in Insert Media. Generate helps brands activate Insert Media as a high-performing acquisition and monetization channel. Our campaigns tap into the continued explosion of home delivery and “buy-online-pick-up-in-store” (BOPIS) to create incremental revenue streams while enhancing customer experience.
We’re not just another agency, we’re your growth partner, built to help retailers and brands unlock new revenue streams and reach customers more efficiently.
Trusted by Major Brands
Featured Partner
Jump into a big brand tomorrow
Imagine your offer landing in the hands of consumers who are already excited about what’s next – dinner: Meal kits from HelloFresh, Factor, Green Chef and EveryPlate are delivered to millions of households each week, creating curated, high-touch moments that command attention. By including a targeted insert inside these meal kits, your brand connects with a highly engaged, purchase ready audience.
#1
America’s #1 Meal Kit
The most popular meal kit in the world. Shipping 1,000,000 boxes in the US each week.
🤯 +1B Meals delivered in 2024
🍽️ ~1.45MM active US customers per week
🥧 75% market share in the US
💅🏽 4 brands in the US Market: HelloFresh, Factor, Green Chef, EveryPlate
Schedule a 30-minute demo with our team to see how Insert Media can accelerate your customer acquisition.
HelloFresh Loves Generate
“Through Generate, we’ve seen brands thrive in the HelloFresh Perks program—driving strong engagement and new customer growth.”
— HelloFresh
Advertise or Monetize
Two Ways to Engage
Advertise
1. Acquire New Customers At Scale
Insert Media lets brands “hitch a ride” in millions of trusted shipments for just $0.05–$0.08 per piece, a fraction of the cost direct mail or rising digital costs. Unlike digital, it doesn’t fight for attention in crowded feeds or risk adjacency to questionable content. Instead, inserts reliably reach consumers in a clutter-free environment, an economical, high-impact alternative to crowded online channels.
✅ 100% Open Rate
✅ Lower Cost Per Acquisition
✅ Zero Postage Cost
✅ Brand-Safe environment
MONETIZE
2. Monetize Every Box You Ship
Retailers and DTC brands who ship high volumes can monetize unused real estate inside their shipments. We handle advertiser acquisition, creative, printing and logistics so you can generate incremental revenue with no additional resources.
✅ New Revenue Stream
✅ Offset Shipping Costs
✅ Seamless Operations
✅ Brand-Safe Advertisers
Advantage
Why Generate?
At Generate, growth isn’t guessed, it’s Pinpointed. Our proprietary Pinpoint Database combines years of campaign performance, vertical benchmarks, and retailer insights into a single intelligence engine. It shows us which offers work, where, and why so we can optimize budgets faster, scale smarter, and deliver higher ROI. Paired with exclusive retailer partnerships, proven Insert Media expertise, and first-to-market innovations like shipping-label ads, Pinpoint powers win-win programs that unlock new revenue and acquire customers at scale.
Market Coverage
USA + Canada
Deep Query + Filtering
Response Rates
Costs
Demographics
Retailers
a.
b.
25 Years Experience
With 25 years of experience, we bring the grit and instincts forged before digital took over, combined with today’s cutting-edge tools, data, and technology. It’s old-school hustle meets modern marketing intelligence.
Pinpoint Precision
Generate brings unmatched historical intelligence to every campaign. With years of performance data across retailers and verticals, we know which insert formats, offers, and creative executions drive the strongest results.
Full Transparency
No spin. No guesswork. We’ve seen it all, and we know how to cut through the noise. With Generate, you get straight answers and clear communication, every step of the way.
Exclusive
Looking For More ways to Monetize your shipments?
Check out Label Boost
Powered by Generate
FAQs
What is Insert Media advertising?
Insert Media involves placing printed ads; such as package inserts, catalog blow-ins, or statement inserts – into shipments, envelopes, catalogs, or billing statements of other brands.
Why choose package Insert Media advertising over direct mail?
Package inserts, especially in fulfillment packages, are typically much less expensive than direct mail (around 10% of postage cost), highly targeted, and often yield better ROI.
How can small businesses participate if their shipping volume is low?
If your monthly package volume is under ~25,000, you can still participate through insert swaps with non-competing brands to meet minimum thresholds.
What targeting and attribution methods are used in Insert Media campaigns?
Effective campaigns include elements like unique promo codes (kill codes), QR codes, URLs, or phone numbers to measure performance per program.
How long does it take to launch an Insert Media campaign?
It can be done in under a month, but expect about 2 months lead time for newcomers; including brand approvals, printing, and shipping arrangements—before your inserts can go live.
What is the typical size and limits for Insert Media formats?
Most inserts are sized at 5.5” × 8.5”, or smaller depending on the program restrictions.
What types of insert formats are most commonly used?
Single Sheet, and Hangtag Formats are most common.
How do Insert Media campaigns drive revenue for sellers?
Brands hosting third-party inserts monetize their package space; earning high-margin, recurring revenue with minimal additional effort.
What advantages do advertisers gain from Insert Media?
Advertisers benefit from highly targeted audiences, lower costs, measurable ROI, and an implicit endorsement from the host brand.
How scalable is Insert Media as a marketing channel?
Insert media offers massive scale, with more than 1.75 billion touchpoints available each year.
What’s the best way to test Insert Media campaigns?
Launch with statistically valid test quantities across multiple categories based on your target audience to pinpoint high-return opportunities prior to broader rollout.
Are there turnkey solutions available for Insert Media campaigns?
Yes. Generate can handle planning, printing, fulfillment, attribution, and analysis, simplifying campaign execution.
Can Insert Media be effectively combined with other marketing channels?
Absolutely. Generate positions insert media within a broader multichannel mix (shared mail, print, podcasts) for amplified reach and effectiveness.
What are some successful results from Insert Media campaigns?
When leading shave brand Harry’s tested insert media, it started with about 7 million impressions. Over the next few years, it scaled to more than 90 million impressions while meeting or beating customer acquisition and lifetime value goals. Insert media has delivered 575 k+ new customers and more than 780 million inserts distributed. By integrating with other media programs and developing proprietary placement opportunities, Harry’s achieved a 13× expansion of its insert program.
Ready to Get Started?
Book a 30-min. Demo
Sandra Roscoe
Managing Director, Generate
Grab Your Free Copy
New to insert media? Download our comprehensive guide to learn the fundamentals of this channel. The guide covers strategy, creative best practices and case studies so you can hit the ground running. The booklet distills 25 years of experience into practical insights to help you harness this growing offline channel.
